Sprite Limelight
THE ASK:
Gen Z uses music to escape the heat of everyday life, and Sprite helps people cool off. So, we were tasked with creating a bold campaign that brought the two together to create the ultimate cooldown.
THE IDEA:
We partnered with five-time Grammy-nominated producers Take A Daytrip and seven global artists to create seven unique tracks. Our global campaign line, ‘Step into Sprite Limelight’, invited everyone to use music to prevail over the heat in their lives and stay true to themselves.
7 Artists
〰️
7 Tracks
〰️
7 Markets
〰️
7 Artists 〰️ 7 Tracks 〰️ 7 Markets 〰️
🔥Heat, released🔥
We worked closely with Universal Music Group to create a series of awesome music videos that told the artist’s stories.
We orchestrated the creative execution of the campaign across 7 different markets.
Soundlabs
We also created Soundlabs, the AI song generator that helps you create music based on how you’re feeling.
Users share their heat, add their voice, pick instruments and can then share their song with an AI-generated album cover and song name across social.
Click on the phone to see the experience.