Sprite Spice Club
THE ASK:
Gen Z love eating spicy food, and Sprite loves cooling tastebuds when they get too hot. So, they wanted a platform that celebrated that connection and helped people push their limits.
THE IDEA:
Sprite Spice Club is the Nike-style training program for spice lovers. Through social, OOH and activations it gets them eating spicier. Living spicier. Being spicier.
🌶️ Spicy Trials 🌶️
We launched a social series called Spicy Trials, where we put professional athletes to the test with Spicy wings and even spicier questions. Find the rest of the episodes on YouTube.
Meet the Spice Coach.
We also created a digital coach to help people on their spice journey across social. Animated, with his own AI voice, he’s the can in your corner helping you level up your spice game.
